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| The Unknown Sport of Sprint Car Racing | NASCAR Got Right With Ike | The Hilly Rife Story INTERESTING STORIES
NASCAR
Got Right With Ike The
Hilly Rife Story Some say Hilly is crazy, a spendthrift and fool, Others state that he is a Promoters promoter always working to further the reputation of his already famous Fabulous Lincoln Speedway. Farm boy, race driver, auto dealer and track owner, Hilly Rife at 38 years has parlayed a love for auto racing, sharp business mind and an effervescent personality into a three-track stock car circuit promotion. The Dorsey Speedway, Elkridge, Ms., the Fabulous Lincoln Speedway and the Susquehanna Speedway, Newberrytown, Pa. to go make up the operation. Born Sept. 1, 1927 on a dairy farm in New Oxford, Pa., Hilly spent his youth as a farm boy doing chores and dreaming of his ambition to become an aircraft pilot. He attended New Oxford, Pa. High School and in 1945 married Beckey E. Wenschhof. They now have three children, Vickie Diana, 20; Hillen G, 18, and Larry E., 18. Hillys interest in auto racing dates back to the resumption of the sport in the Penna. Area, following World War II, Ted Horn, Bill Holland, Bill Schindler and Tommy Hinnershitz became his idols. In 1949 Hilly Rife started his racing career. He purchased a 37 Ford coupe from Bob Mundorf of York, Pa. and competed in his first even at the Mason Dixon Spdwy., Oxford, Pa. From 1950 to 1953 the Lancaster, Pa. Speedway and Mason Dixon provided the experience he needed to become a winning driver. Hilly became President of the newly formed Lincoln Speedway Corp. in 1953 on the strength of his racing knowledge. Late model competition in 1953 with the Penn-Mar Racing Assn., in addition to his Sports-Modified activities, led to NASCAR Grand National rides in 1954. Driving the Kuhn Auto Sales 1954 Dodge Coronet, the late and great Joe Weatherly paid the then handsome sum of $85.00 for Hilly to appear at his Virginia Beach, Va., Speedway with his fast and sharp appearing Dodge. During 1955 Hilly copped 17 features. A nasty spill at Lancaster cost him his right thumb. Four weeks later, he won his first feature race at the Lincoln Speedway. 1956 saw the driver-promoter finish 2nd in point at Lincoln and Lancaster without a feature win. The untimely end of what could have been a brilliant driving career came in a near-fatal flip over the first turn bank of the Lincoln Speedway on June 29, 1957. Prior to the accident Hilly copped seven features in the famous #999 Ford. After 12 weeks of convalescence, it was confirmed that Hilly was sidelined from oval competition and relegated to the role of full time promoter. In 1958 driving a showroom Plymouth Golden Commando, on the sands at Daytona Beach, Fla. During Speed Weeks Hilly out scored the factory Plymouths with a blistering 122.256 through the measured mile traps. In 1959 the ambitious New Oxford promoter became sole owner of the Lincoln Speedway and a new era of race promoting came to light in the Central Penna. Area. Flamboyant advertising, diversified competition, introduction of split shows, added attractions, and the Institution of Modified racing at Lincoln headed a long line of firsts that appealed to the race fans and packed the Lincoln Speedway for every race meet. To show his appreciation to the fans for their loyalty, Hilly presented a full show of racing, paying $3,100.00 in purses while allowing all spectators into the Speedway for FREE. Langhornes co-promoter Irv Fried, witnessing a regular weekly Modified race program dubbed the action Fabulous. Hilly quick on the uptake incorporated it into the track name. The Hilly Rife promotional methods have earned him the reputation of a Free Swinger. Close studies of the operations reveal a definite purpose behind every move that pays of at the box office. In 1964 the Lincoln Speedway and Hilly Rife attracted National attention after Hilly negotiated the impossible insurance coverage, the broadest in THE WORLD for ANY speedway. Today the entire racing industry has broadened its coverage of competitors and spectators alike as the result. Asked the formula for his success, Hilly states, A love for racing. You have to be aware of the problems of drivers and owners, try to please the spectators at all times. Present new and interesting shows that will keep the fans coming back. Good quality food at sensible prices at the concussion stands in another must. His record of 5300lbs of French Fries for one race meet is proof that fans like their food. When questioned about his promotions, Hilly said, I feel that cleanliness and safety are the two most important factors where the race plant is concerned. We have a doctor in attendance at Lincoln with our own hospital. Two ambulances assure the show continuing the case of an emergency. The condition the racetrack is in reflects itself in the type of show that results. We work on all of our dirt surfaces all week long in an attempt to have the best surface possible. Some say Im a nut and a show-off with some of the ideas I get. As a promoter I do my best to attract attention to the sport, and my operations are as it should be, at least thats my feelings. Racing next to my family is my life. I try to make it a success, and will continue to improve the sport in any small way that I can. A big cigar, horned rimmed glasses and cheerful smile are the trademark of this hustling impresario of speed, that is in the thick of things at all of his race meets. Some say hes a way out, others respect him for what he is, a promoters promoter. Hilly takes it all in stride with a chuckle and sly smile, doing what he loves best, promoting. Along the way he has acquired a multi-engine pilot license logging 2,100 hours in the air, as a hobby. Source: Illustrated Speedway News, Year: Unknown Notes: I spoke with Hilly Rife on March 7, 2009. What a fun guy to talk with! Heres some things Hilly thought would be interesting to share with the race fans.
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